Business Measurement Social Media SXSW

What happens after SXSW?

From the HB Blog

Post-conference communication often creates challenges:

  • What was that person’s name?
  • Did I remember to follow her on Twitter?
  • How can I reach out to him?
  • And, the big one: could this person become a partner or client?

One can imagine an avalanche of email correspondence the week following SXSW Interactive. But how can your voice, note, or offer get to the thousands of people you met?

Keep it short

The last thing anyone wants to do is slog through dozens of emails about how much the sender enjoyed meeting you. Keep your message brief, targeted, and actionable. What do you want the recipient to do? At the very least, keep the conversation going – invite the recipient to a Twitter chat, encourage them to watch a SXSW recap, or setup a time to chat.

Show some love

Folks appreciate digital manners. If you meet someone interesting, mention them on Twitter, connect on LinkedIn, or provide them a soapbox on your blog. A post about the 5-10 interesting people met on day 1 of SXSW helps the folks you meet and lays the groundwork for future partnerships.

Grow your audience

Conferences provide excellent opportunities to share your voice with a larger audience. No matter your tactic or strategy, continuing the conversation with SXSW attendees helps extend your reach and develop a larger audience for your content (and maybe, your business).

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