Business Culture

Props to Values

From the HB Blog

What drives your business?

Rosanna M. Fiske, APR, chair and chief executive officer of the Public Relations Society of America shares the importance of values across a company. Fiske argues that good businesses profit from products and services while great companies do the same with a higher purpose. Companies must communicate their values across the business for the greatest impact. Perhaps her most important point concerns asking employees what they feel is most important.


So often we forget to speak directly to our audience(s). Whether you are an agency, a B2B company, or a retail shop, it’s critical to know what your team thinks. How does your account manager, sales team, or cashier embody a company’s value system?


We pride ourselves on The HB Way, a set of principles guiding our actions with clients, prospects, and each other. These beliefs emerged from internal (ongoing) discussions about HB’s purpose and role in the world of marketing. When in doubt, refer to The HB Way to make a valuable decision.

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