Measurement Strategy

Data-Driven Decisions

A recent client visit proved my Syracuse University talk to be a worthy one – sophisticated use of quantitative data allows for better marketing decisions.


Through the use of Google Analytics and Radian6, we made educated recommendations for how best to use the client’s web presence. What types of blog posts and announcements created the most traffic? What types of content attracted the most visitors? What messages resonated? And how did the conversation shift over time? These answers lead to well-informed recommendations – and more importantly, increased value for the client.


The beauty of research and analysis in marketing: the data never stops. As strategists and marketers, we can “re-measure” digital data for the purposes of making even more educated recommendations. How is data helping you make decisions?

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