Are we leaving blogs out in the cold?
Your business calls its web site and blog its home. Branded messages and campaigns may live on several (or several thousand, through AdWords) other web sites.
But your home page – and your blog – houses your customer community. A comment left on a blog comes from a true “subscriber,” someone who chooses to read your work or receive the latest updates through a news feed.
Design and media
Even better, the visual experience of a blog post far surpasses that of Facebook, Twitter, or other social offerings. As an author, you can work with your creative team to include video, photo galleries, infographics, or type treatments to call out specific parts of your post.
The main course
Sure – your Facebook page and Twitter might offer your customers the “sweets.” Giveaways, campaigns, and discussion can take on a life of their own.
But your blog – rich of nutrients and vitamins – is the main course. Treat it well and it will do the same for your community.