From the HB Blog
Networking events serve to connect people, provide an opportunity for introductions, and act as an environment in which to speak about your business.
And often they conclude without any business leads. Such is the nature of networking events – meet interesting people, engage in conversation, but ultimately struggle to gain traction with prospects. So what’s the point?
Start thinking of networking events as incredible opportunities to speak eloquently about you and your business. I recently attended several events, including a South Shore Tweet-up, where constant interactions require I succinctly and efficiently share HB’s solutions from the perspective of the client.
In order to effectively discuss your business, you must practice. Practice in the mirror, to your significant other, to your dog – whatever works best. Over time, networking events will seem less intimidating and more beneficial. Talk about your business well and your conversations become more meaningful.
How are you talking about your business?