JRHcreative

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Gut versus data – the eternal question

May 5, 2014

I used to be a math geek. When I was a grade school and high school student, I displayed advanced behaviors with regards to numbers and their interrelationships. I nearly attended a technical university in order to continue exploring mathematics. Funny track for a designer, no?

Filed Under: Strategy, Design, Business, Measurement

Ain’t nobody fresher than my click

March 3, 2013

“If you’re constantly tweaking and tailoring your website for natural search success, doesn’t it also stand to reason that this diminished focus on your website’s users creates an environment that isn’t enjoyable or interesting for real people?” That’s a great quote. And although the author, Sujan Patel, goes on to argue that good SEO can also […]

Filed Under: Technology, Design, Measurement

The vernaculars of man and machine in marketing

October 19, 2012

From UnPanel and MITX Look out! The machines, robots, and automators won a few marketing battles over the lowly humans. These tools have even taken away income from marketers and agencies. So how can mankind overcome? Or, more realistically, join forces for the ultimate marketing solution? For starters, it helps to speak the language. New […]

Filed Under: Technology, Strategy, Design, Social Media, Measurement, Content Marketing

What happens after SXSW?

March 7, 2012

From the HB Blog Post-conference communication often creates challenges: What was that person’s name? Did I remember to follow her on Twitter? How can I reach out to him? And, the big one: could this person become a partner or client? One can imagine an avalanche of email correspondence the week following SXSW Interactive. But […]

Filed Under: Business, Social Media, Measurement, SXSW

Control vs. continuation: a shift in marketing strategy

February 13, 2012

From the HB Blog Last week, I overheard a conversation between our PR team and a representative from a prominent wire service. “When I started, we concentrated solely on media. We differentiated ourselves from our competitors through speed – as soon as you faxed something to us, we had two people proof it as soon […]

Filed Under: Strategy, Media, Social Media, Measurement, Content Marketing

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