Opening kickoff

Working as a web designer is an amazing job – I’m fortunate to get paid to create art and digital experiences. But as I’m often reminded by Mike Monteiro’s book, “Design is a Job,” there is more to web design than bits and bytes. A designer’s work starts way before a single pixel gets placed and [...]

Focus is happiness – what I learned from Ikea

Ikea prides itself on “functional home furnishing products,” building a massive business and in-store experience in the United States since 1985. Some of its most successful products include storage systems that organize anything from office supplies to baby clothes into well-designed compartments, buckets, and racks. But here’s the thing about well-conceived storage: you get the [...]

Ain’t nobody fresher than my click

“If you’re constantly tweaking and tailoring your website for natural search success, doesn’t it also stand to reason that this diminished focus on your website’s users creates an environment that isn’t enjoyable or interesting for real people?” That’s a great quote. And although the author, Sujan Patel, goes on to argue that good SEO can also [...]

The Design of Voting

From the HB Blog We can fly a man to the moon, but we can’t design an effective ballot. What gives? It’s amazing to know that we, as American citizens, cast votes to elect our officials; however, it’s equally disappointing when your experience at the polls is nothing short of confusing. Earlier today, I cast [...]

The vernaculars of man and machine in marketing

From UnPanel and MITX Look out! The machines, robots, and automators won a few marketing battles over the lowly humans. These tools have even taken away income from marketers and agencies. So how can mankind overcome? Or, more realistically, join forces for the ultimate marketing solution? For starters, it helps to speak the language. New [...]